Summer Hours Campaign
Estée Lauder Companies
Art direction & animation
Inspired by sunlight reflections and water ripples, the Summer Hours campaign embodies a sense of ease and brightness. The logo’s fluid aesthetic mirrors the serene rhythm of summer, creating a pure, minimal, and refreshing visual identity.
Beyond design, we developed a comprehensive internal marketing strategy, including informational materials and an engaging video, ensuring seamless communication of the initiative across teams. The result: a campaign that feels as light and refreshing as the extra hours of summer freedom it celebrates. 🌊☀️