My starting point for Flour Girl—a bakery that takes traditional delicacies from the past and turns them into edible works of art—is a play on words. Flour and Flower have the same pronunciation in English, and “Flower Girl” denotes a bridesmaid. In order to convey a contrast between soft and punk, I opted to represent the mascot as a tattooed woman inspired by a 60s pin-up waitress at an American diner. I kept the flexible side of the expression through script typography for the logo and a brand image as playful as the name.